With a hearing in growth Danper Trujillo celebrated six months in the air of its
radio program "Walking Together", which is broadcasted every Friday from 11:00
to 12:00 am by Radio Ollantay,in Virú directed to young men and parents
interested in improving their quality of life. The hostess and responsible for
the program, Luz María Pérez Cisneros, Head of Public Relations of Danper
Trujillo, expresses that although they have short airtime, interest has
increased and at present many people, especially that of low-incomes, wait for
the program and take part by calling to ask questions live.
"When the listeners call us it is something very encouraging, because this
program, starts from our management of Social Responsibility, and is born of a
need of the people who want to raise their educational level to have better
contacts, better children, and although that needs a change of habits in an
audience only accustomed to look for music in the radio, little by little people
are responding and that is very positive ".
The first program went on the air on October 9th, 2008 and has slowly been done
of a public thanks to the participation of distinguished professionals, both of
Danper Trujillo and of recognized local universities that take part with great
dedication, offering authorized and competent information. Eventually programs
for reflection are also executed, in which self-help advices are offered on the
basis of simple and daily stories, which are also very popular for people, who
can revise weaknesses un their personal interactions and opt for a change or
improvement. "We have great confidence that the program contributes to
consolidate a more informed population, and therefore able to make better
decisions, at a personal and communal level and thus we will be bringing a bit
to the progress of our region and our people" .